As the name might suggest, a micro-site is a scaled down website.
These are generally used to compliment an existing web-site or printed
advertising material.
The uses are numerous, whether it is to highlight a new product, advertise
a new service or promote a new brand.
Each micro-site can be tailored to each individual requirement and
should be focused on maybe a single product or service for example.
Micro-sites do not need to lose any of the functionality or interactivity
just because of the 'micro' tag. In most cases these tend to be more
feature rich.