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What is a micro-site???

As the name might suggest, a micro-site is a scaled down website.

These are generally used to compliment an existing web-site or printed advertising material.

The uses are numerous, whether it is to highlight a new product, advertise a new service or promote a new brand.

Each micro-site can be tailored to each individual requirement and should be focused on maybe a single product or service for example.

Micro-sites do not need to lose any of the functionality or interactivity just because of the 'micro' tag. In most cases these tend to be more feature rich.

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